Every time you reach out to your most important asset (your customers), you need a purpose, a message, a call to action. You also need to design a strategic plan (marketing plan) that becomes your successful road map to additional income. This strategic plan will revolve around standard monthly campaigns, special events campaigns, and calendar holiday campaigns.
If you have been enjoying revenues from birthday events without reaching out to anyone before their birthday, imagine the sudden increase in birthday reservations/revenues once you strategically promote to your clients for their birthday using what your business has to offer either from additional services booked, product sales, or gift giving.
This campaign will give you the ability to say “thank you” to first time customers and convert them into repeat business. Imagine the word of mouth …
If you have been enjoying revenue from anniversary celebrations without reaching out to anyone before their anniversaries, imagine the sudden increase in anniversary reservations/revenues once you strategically promote your products and services to your clients before their anniversaries…
- Valentine's Day
- Mother's Day
- Father's Day
- 1st of July
- Labor Day
Finally a direct and effective way of going after the hottest and most relevant prospects for new customers: Your immediate corporate neighbors. They truly are your optimal prospects.
Finally a direct and effective way of going after the hottest and most relevant prospects for new customers: Your immediate residential neighbors. They truly are your optimal market prospects.